TikTok’s most searched takeaway gets the Boojum treatment: Cholula Spice Bag landing in Belfast this summer

Boojum is bringing one of the internet’s biggest food obsessions to life this summer with the launch of the brand-new Cholula Spice Bag. The limited-edition dish lands in Belfast and across all stores in the UK and Ireland from Wednesday 20th May. The Spice Bag is a major social media food trend, with more than 100,000 monthly TikTok searches across Ireland and the UK. The dish was originally created by a Chinese takeaway in Dublin in 2006 and has since achieved cult status among food fans. ...