Stop Optimising for Clicks. Optimise for AI Answers

Hasan Saleem is the founder of DSS Media in Dublin. He writes on technology and business for Entrepreneur, Forbes, Fast Company, and Benzinga. More of his work sits at hasansaleem.com. Who looks at Optimise for AI Answers. Almost six in ten Google searches now end without a single click. Similarweb’s 2025 Zero Click Study puts […]