Snap beats revenue expectations thanks to World Cup advertising boost

Snap beat Wall Street analysts’ expectations for second-quarter revenue thanks to higher advertising spending during the FIFA World Cup and stronger campaign activity from major advertisers in North America. Shares of the social media company rose 9% in after-hours trading. Snap’s focus on direct-response advertising – designed to drive specific actions, such as downloading apps [&hellip The post Snap beats revenue expectations thanks to World Cup advertising boost appeared...