‘Major Irish beef promotion’ to be rolled out across 26 European countries

Supermarket chain Lidl has this morning (Wednesday, July 8) announced the launch of “a major Irish beef promotion across 26 European countries”. The promotion comes following Ireland’s success at the most recent World Steak Challenge. The promotion focuses on four cuts of Irish steak sourced by Lidl from Dawn Meats and Liffey Meats. The supply […] The post ‘Major Irish beef promotion’ to be rolled out across 26 European countries appeared first on Agriland.ie.