‘Major Irish beef promotion’ rolled out across 26 European countries

Supermarket chain Lidl has launched “a major Irish beef promotion across 26 European countries”. The promotion comes following Ireland’s success at the most recent World Steak Challenge. The promotion focuses on four cuts of Irish steak sourced by Lidl from Dawn Meats and Liffey Meats. The supply contract is valued at €10 million, which increases […] The post ‘Major Irish beef promotion’ rolled out across 26 European countries appeared first on Agriland.ie.