LinkedIn profiles become the basis for targeting commercials through Amazon Ads

Amazon Ads and LinkedIn have reached an agreement allowing data from the professional networking site to be used for targeting digital TV ads. The integration brings LinkedIn’s data – such as job title, industry and seniority – into the streaming inventory of Amazon’s DSP (delivery service partner), which in turn is connected to connected TV [&hellip The post LinkedIn profiles become the basis for targeting commercials through Amazon Ads appeared first on TechCentral.ie.