Irish shoppers buy strawberries based on freshness – Bord Bia

New season strawberries mark the arrival of summer for many in Ireland. Bord Bia recently launched the ‘Celebrate Strawberry Season’ campaign in conjunction with the Irish Strawberry Growers Association. Bord Bia’s horticulture sector manager, Emer Gallahar Hall told Agriland that Irish consumers prefer the taste of Irish varieties. “Recent Bord Bia fresh produce research has […] The post Irish shoppers buy strawberries based on freshness – Bord Bia...