Irish consumers embracing AI but still want humans for complex issues

Irish consumers are embracing artificial intelligence (AI) and self-service for simple customer service tasks but want access to a real person when issues become complex, sensitive or require empathy, research commissioned by the Customer Contact Management Association (CCMA) Ireland has found. “It’s no surprise that customers prefer human support for complex or sensitive issues, but [&hellip The post Irish consumers embracing AI but still want humans for complex issues appeared...