How Buying Instagram Likes Is Creating a New Generation of Celebrities

Fame used to be something that happened to you. A talent scout spotted you in a crowd. A casting director called your name. A record label decided you were worth the investment. That entire system has collapsed. Today, a teenager with a smartphone and a decent eye for content can build an audience that rivals mainstream television. And more often than people realise, the creators reaching that level of visibility are giving themselves a strategic push by buying Instagram likes.