Google loses ground to Reddit and TikTok as market shifts towards demand generation

Google Search’s share in the average media strategy fell to 57% in the first half of 2026, a drop of eight percentage points, according to figures from Dutch marketing analytics firm Billy Grace. Furthermore alternatives like Reddit, TikTok, Pinterest, Bing and YouTube have made unprecedented progress. According to a report Google and Meta may have [&hellip The post Google loses ground to Reddit and TikTok as market shifts towards demand generation appeared first on TechCentral.ie.