Distributors find themselves trusted neutrals in a world of vendor specialisations

The Global Technology Distribution Council (GTDC) released a report at the end of July entitled The Evolving Role of Distribution in Technology Go-To-Market Models. The focus, understandably, was on the role of distribution in the near and longer term as it evolves from “a transactional intermediary into the operational layer of the technology ecosystem”. The [&hellip The post Distributors find themselves trusted neutrals in a world of vendor specialisations appeared first on...