Bord Bia targets younger shoppers in new domestic beef campaign

Bord Bia has launched its first consumer campaign in Ireland since 2020 to promote increased sales of Quality Assured beef. According to Bord Bia, some of Ireland’s key export markets are currently experiencing difficult trading. Meanwhile, the latest Irish retail data shows a 4.3% decline in beef sales volumes. Against this backdrop, Bord Bia is […] The post Bord Bia targets younger shoppers in new domestic beef campaign appeared first on Agriland.ie.