Bord Bia push to boost lamb demand among younger consumers

Bord Bia has launched a new campaign to boost lamb demand among younger consumers. The national campaign will see a €450,000 investment to boost demand for lamb and “future-proof the sector”. The campaign is designed to drive long-term growth for Irish lamb, that is quality assured (QA) under Bord Bia’s QA scheme, by encouraging younger […] The post Bord Bia push to boost lamb demand among younger consumers appeared first on Agriland.ie.