Bavaria Ultra: What is the story with Ireland’s first ‘low-carb lager’?

Bavaria Ultra has launched as Ireland’s first dedicated low-carb lager, brewed for ‘a new generation of beer drinkers’. Brewed by Royal Swinkels, the new beverage is now available in Ireland through Bavaria’s official distribution partner, Comans Beverages Ltd. Bavaria say that they are targeting a market of consumers who are seeking ‘a full beer experience […]